
Rob Walker: Buying In: The Secret Dialogue Between What We Buy and Who We Are
Dan Ariely: Predictably Irrational: The Hidden Forces That Shape Our Decisions
Dan Roam: The Back of the Napkin: Solving Problems and Selling Ideas with Pictures
Dov Seidman: How: Why How We Do Anything Means Everything...in Business (and in Life)
Frans Johansson: Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation
Jonathan Gould: Can't Buy Me Love: The Beatles, Britain, and America